Case StudiesPerception Study: Fund Culture
Leading global private equity investor fund with over 35-years history; $17bn+ funds investing in deals with an enterprise value between €1bn and €5bn across multiple sectors. Global fund, portfolio companies employ in excess of 150,000 people with combined revenues of over $21bn.
“the CEO found it super helpful. He loved the transcripts, went through them with a fine tooth comb.” “it helped validate some of our concerns” “some really valuable titbits” “comments on returns really resonated” “Firefly’s study was one of the most valuable aspects of the project, I would encourage our portfolio companies to consider undertaking similar.” “gives us something to tackle, lots of follow ups” “a huge thank you for all our work”
- Understand how our client compared to their competitors – what did they do better, what did they do poorly?
- Understand what was truly important to their external stakeholders – did they meet those requirements. If not, why not and how could they improve?
- Understand the market’s perception of them, their brand, what they stood for – did this match their own perception. If not, why not and how could they close the perception gap?